Growing your home health website not only grows your business, it also leads to more people cared for, and more jobs for caregivers. But how do you do it?
While every business is different, there are a few key elements that make incremental growth attainable, measurable, and sustainable for any home health agency.
These days, most people visit a website to learn more about their services before inquiring or scheduling care. A strong digital presence and quality sales tools will grow your home health business while maintaining ADA and HIPAA compliance, attracting quality caregivers, and increasing the number of clients who start personal care services.
Is Your Agency’s Website Ready to Grow?
Feeling ready to grow and being prepared to grow can be vastly different things. Your drive and readiness to build your agency are absolutely essential for growth, but it’s imperative you have the right tools in place to facilitate sustainable growth.
In an eye-opening analysis of over 200 home health agencies websites, our research revealed that only 72% have clear contact information listed on their website. And a staggering 83% don’t have a way to self-schedule appointments online at all. Even if a potential lead is highly motivated to request care, they might not know how to schedule a visit or reach your customer service team with your current website.
A professional website with clear information, intuitive navigation, and good search engine optimization will lay the foundation for more successful outbound communication, sales conversations, and highly satisfied clients.
So, are you ready to improve your home health website?
Click on the links below as we go deeper into what to consider to improve your website so patients, caretakers, and candidates can find you online easily.