This post is part of our series on how to improve home health care websites. You can view all the topics on the How to improve your home health website blog post.
Take a moment and visit your home health care website. Try to look at it as if you’re seeing it for the first time.
Is it clear what services your agency offers? Are there any buttons or text that encourage you to click to schedule care or learn more?
When a potential patient or caretaker lands on your home health care website, they are most likely looking for more information about the services your agency offers, where care is available, pricing, available jobs, or how they can schedule an appointment. A good website not only contains this information, but also makes it easy to find and understand by offering a visually appealing website with a positive user experience.
Your website should be designed to make it quick and easy for website visitors to find the information they need. In fact, there’s a whole field around this idea. It’s called User Experience Design (UX) and User Interaction Design (UI).
Experienced website designers often incorporate call-to-action buttons into a website’s design to encourage clicks and drive traffic to specific pages, like your appointment scheduling page. These virtual buttons are designed as part of a good user experience to visually stand out from the rest of the page and drive clicks to increase conversions.
What is your number one goal when a new visitor lands on your homepage? Whether it’s scheduling a consultation, requesting more information, or learning about your agency’s unique philosophy, a call-to-action button will make that desired action very clear.
Search bars, tags, and landing pages can also be extremely helpful for visitors looking for something specific. You might highlight popular topics such as finding daily care for an aging parent with alzheimers or short term care for surgery recovery in a banner right on your homepage.
Hiring expert user experience (UX) and user interface (UI) designers will ensure your website is professionally built for easy navigation and conversion optimization.