This post is part of our series on how to improve home care website design. You can view all the topics on the How to improve your home health website blog post.
Does your website load immediately, or is there a lull?
Believe it or not, every millisecond of load time counts against your home care website as potential patients and family members increasingly expect immediate results. Just two seconds while your banner image loads can frustrate people and send them running to your competitor with a slightly faster website.
In fact, more than 50% of people will completely give up on your home health agency if it takes more than 3 seconds to load your website on their smartphone or tablet.
Every. Single. Second. Counts.
If you’re getting ready to launch your first website or improve an outdated website, be absolutely certain it’s built to load pages and run scheduling tools quickly on all devices, regardless of a person’s internet connectivity.
There are a number of strategies skilled website developers use to increase a website’s speed while still maintaining a robust, interesting, and content-heavy website. For example, they often save images as JPEG instead of a PNG to cut the file size in half, resize them to fit the webpage appropriately, and some may even compress the image to encourage a page to load quicker.
Experienced development and design teams know that as a website’s load time increases from 1 second to 10 seconds, the probability that a visitor leaves the website before it loads increases by a stunning 123%.
Of course, websites should be designed to grow with your business as you add new locations and new services. As you grow and best practices evolve, be sure your chosen web development team will continually optimize and improve your website to ensure no code or images negatively impact load times on any device.
Use a Content Delivery Network (CDN)
CDNs work by saving a version of each website you visit to help it load quicker the next time you visit. The saved version is especially handy when a potential patient tries to visit your website when traffic is heavier than usual due to a limited time promotion or deadline. Our CDN is designed to help make your website faster, stronger, and more reliable to empower your agency’s exponential growth.
Our CDNs Ensure Your Website:
- Loads quickly
- Can grow & expand affordably
- Can withstand heavy traffic surges
- Continues to function well as your daily visitors increase